BELANNA ZHOU

UX ｜PRODUCT DESIGNER

I am a self-motivated and collaborative UX | Product designer who is a strategic partner from product innovation, planning to final launch. I thoroughly engage in all steps of the lifecycle of product development. I create and drive design solutions that address business, brand, and user requirements. I work with cross-functional teams building innovation and product momentum. I’m passionate about intuitive, simple, and engaging designs solution for solving complex business and user problems with users centered insights and strategy. I believe good design is accompanied by usability, accessibility, simplicity, and human behaviors,

Design does not only mean how it looks, it also means how it works.

Grammar Checker Application

  • #Product Design
The problem of the grammar checker tool at Pearson Writer was lacking enough features supports and ease of use. I prioritized the core needed features and redesigned everything. After released in 2020, we reached 4+ KPI and got many positive feedbacks from students.
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Project Dashboard and Notebook

  • #Product Design
  • #UX/UI Design
The problems of the project management tools at Pearson Writer were lack of flexibility and ease of management experience. I led the product redesign in every aspect of the product development lifecycle. After release 2019, the redesign reached out to 6+ business KPI and one KPI exceed the plan.
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Redesigning Pearson MyLab & Mastering

  • #Product Design
Reshaping the legacy user exprience and crashing problem ambiguity for a intuitive do assessment experience. This is ongoing project. Due to credential, please shoot me an email for password.
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Text Editor--Design Component/Design System

  • #Product Design
  • #UX/UI Design
The text editor is one of the design components/design systems that I built for the learning application team at Pearson. It is designed for 7 products teams for millions of customers have a consistent cross-product experience and for software engineers to have clear implementation guidance. #Design system#
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