BELANNA ZHOU

UX ｜PRODUCT DESIGNER

I am a self-motivated and highly collaborative UX | Product designer who is a strategic partner passionate about creating intuitive and engaging inclusive designs to solve complex Business and user problems and innovate products with solid user-centered design approaches and processes. I collaborate with cross-functional teams and engage in all steps of the product development lifecycle, driving design solutions that focus on usability, accessibility, and inclusion. Designs deliver value to both the business and the end-user, achieved through data, user research, collaboration and communication.

Design is not just about how it looks. It is also about how it works.

Redesigning Pearson MyLab Player

  • #Product Design
Reimagine the legacy system of high-education students taking homework experience, and driving the business problem ambiguity down to intuitive solutions. 3+ metrics reached when it's released. (Please send me an email for the access password)
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Grammar Checker Application

  • #Product Design
The problem of the grammar checker tool at Pearson Writer was lacking enough features supports and ease of use. I prioritized the core needed features and redesigned everything. After released in 2020, we reached 4+ KPI and got many positive feedbacks from students.
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Project Dashboard and Notebook

  • #Product Design
  • #UX/UI Design
The problems of the project management tools at Pearson Writer were lack of flexibility and ease of management experience. I led the product redesign in every aspect of the product development lifecycle. After release 2019, the redesign reached out to 6+ business KPI and one KPI exceed the plan.
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Text Editor--Design Component/Design System

  • #Product Design
  • #UX/UI Design
The text editor is one of the design components/design systems that I built for the learning application team at Pearson. It is designed for 7 products teams for millions of customers have a consistent cross-product experience and for software engineers to have clear implementation guidance. #Design system#
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